Abstract: A method, program and system are provided for selecting and matching personal profiles based on personal characteristics and psychological traits. The method includes creating a profile of a user based on the user's personal characteristics and answers to psychological test items, wherein the profile further includes user preferences concerning potential partners. A plurality of characteristics filters are applied to a database of target profiles, wherein each target profile passes through a given characteristic filter only if the characteristic in question in both the target profile and the user profile complies with the filter's rule. The operation of the filter may be influenced by preferences in the user profile and the target profiles. A compatibility index is calculated for the user relative to each target profile that passes through all of the trait filters. The invention then creates a match list that ranks target profiles relative to the user according to their respective compatibility index.