Abstract: Systems and methods for providing contextual advertisements to present to a user in association with electronic books are provided. Advertising entities may submit information to include in the contextual e-book advertisement. An advertisement manager identifies the e-book and content associated with each page therein. A target page to receive the advertisement is identified. The contextual e-book advertisement is generated using content associated with the target page as well as content associated with each page preceding the target page. Content associated with pages subsequent to the target page is analyzed to determine if the advertisement is appropriate for the target page. Additional sequential information and user profile information may be used to generate the contextual e-book advertisement. Based on the content of the e-book and the parameters of the information submitted by the advertising entity, a contextual e-book advertisement is generated for the target page and presented to a user.

Abstract: Described herein are technologies related to charging advertisers for advertisements presented to a user in an interactive advertising session. An advanced interactive system captures gestures, spoken words, facial expressions, and the like, and advertisements are presented to a user based upon such captured gestures, spoken words, facial expressions and the like. User interactions with respect to these advertisements are then captured, and advertisers are charged fees per captured interactions between the user and the advertisements.

Abstract: The present invention is directed to personalizing an advertisement. In an exemplary embodiment, ad-rendering instructions are received that, when executed, prompt retrieval of user-specific information (e.g., profile images, birthdays, anniversaries, etc.) of a user. The user-specific information might be retrieved from an online-service provider, such as an email-exchange-service provider, a social-network provider, or an e-commerce-service provider. An advertisement is customized to reflect the user-specific information, thereby creating a personalized advertisement, which is rendered to the user.

Abstract: Embodiments of the present invention relate to systems, methods, and computer-storage media for providing a method of evaluating preferences of particular users with respect to engaging with advertisements. In one embodiment, advertisements are delivered to users based on user engagement with advertisements. In particular, a request is received from an advertiser to present an advertisement to a set of users meeting a threshold user engagement level. After evaluating user engagement levels of the set of users, a subset of the set of users meeting the threshold user engagement level is determined. The advertisement is then presented to the subset of users.

Abstract: Systems, methods, and computer media for determining supply of and demand for a category of product or service are provided. Demand for a category of good or service is determined by combining advertising performance information for online advertisements relating to the category of goods or services and Internet query information relating to the category of goods or services using a weighting scheme. Supply of the category of good or service is determined by combining online advertisement placement information, offline advertisement placement information, and offline sales location information relating to the category of good or service using a weighting scheme. A user may select to view supply, demand, or supply and demand for the category of good or service.

Abstract: Systems and methods for providing contextual advertisements to present to a user in association with electronic books are provided. Advertising entities may submit information to include in the contextual e-book advertisement. An advertisement manager identifies the e-book and content associated with each page therein. A target page to receive the advertisement is identified. The contextual e-book advertisement is generated using content associated with the target page as well as content associated with each page preceding the target page. Content associated with pages subsequent to the target page is analyzed to determine if the advertisement is appropriate for the target page. Additional sequential information and user profile information may be used to generate the contextual e-book advertisement. Based on the content of the e-book and the parameters of the information submitted by the advertising entity, a contextual e-book advertisement is generated for the target page and presented to a user.

Abstract: Search and information systems are provided that facilitate ranking of promotional material such as advertisements in view of personal information related to users who search for information from public databases. In one aspect, a search and information system is provided. The system includes a search component to locate data for a user based upon one or more words indicated by the user. A promotional component associates related information to the data, based in part on the one or more words indicated by the user. A personalization component facilitates ranking of the related information based in part on private information of the user that is isolated from the search component.