Abstract: A batten end fitting includes a coupling having slots therein for securely receiving slides mounted for movement in a mast track formed longitudinally in a mast and rollers rotatably mounted thereon for movement along the mast in response to movement of the slides. A socket or pivot is formed in the coupling, and a ball is defined on the forward end of a batten holder for rotatable engagement with the socket when the batten holder is flexibly secured to the coupling. The batten holder includes a pair of plates for receiving therebetween a luff end of a mainsail, and a positioner is slidably mounted between the plates for receiving a forward end of a batten sewn into a pocket in the mainsail. The positioner selectively positions the batten relative to the plates and thereby selectively tensions the batten within the batten pocket.