Abstract: An animated display having a case defining an internal display chamber that is visible from externally of the case. A plurality of discrete particles are provided within the display chamber. Structure is provided on the case for propelling the discrete particles in a continuous circular path with the particles suspended in a fluid within the display chamber.

Abstract: An animated display having a case defining a display chamber with a top and bottom. An object is provided within the display chamber so as to be visible from externally of the case. Structure is provided for continuously circulating a plurality of discrete particles through the display chamber in a pattern that extends through in excess of 180.degree. around a vertical axis extending through the object.

Abstract: The device consists of a frame defining a receptacle for an article to be normally displayed in a first position, structure on the frame for inhibiting grasping by a purchaser of an article in the first position, a trigger movable relative to the frame between a normal position and a release position for moving an article from the first position relative to the frame to a removal position as an incident of movement of the trigger from the normal position to the release position, and structure responsive to movement of the trigger from the normal position to the release position for giving a sensory indication that the trigger has been moved from the normal position to the release position and that resultingly an article has been situated in the removal position. With an article in the removal position, the article can be readily grasped by a purchaser for withdrawal of that article from the receptacle.

Abstract: A modular retail counter display apparatus for merchandise, such as cigarettes, which is displayed and sold in small packages. Two identical trays may be connected to a column, either with a separate means supporting the column or with one or both trays supporting the column. A sign holder slides onto the top of the column and a ratchet engagement between the sign holder and the column permits a sign to be mounted at any desired height on the column. The trays may be connected to the column in vertically spaced relationship, or the trays may be secured together in end abutting relationship and connect to the column in a horizontal arrangement. Alternatively, the trays and column may be supported by means of a clamp assembly either upon a horizontal rail or upon a vertical pole.

Abstract: A modular display device for articles of merchandise which are sold at retail in small packages includes a display tray, an advertising sign frame adapted to receive and hold an advertising sign, a support member to which the advertising sign frame is detachably connected by resilient tongues on the frame which interengage with slots in a front wall of the support member, and a laterally extending web which is an extension of a bottom wall of the support member that enters a laterally open slideway on a bottom wall of the tray adjacent a tray end wall and has a hooked finger engaging a recess in the slideway so the advertising sign frame is immediately adjacent said tray end wall.