Abstract: A method of simultaneously maximizing the mildness and cleaning performance of a liquid dishwashing composition includes the steps of: A. forming the composition that has a pH of greater than about 7 and up to about 11, that comprises sodium laureth sulfate, an amine oxide, and optionally cocamidopropyl betaine, and that is substantially free of sodium lauryl sulfate; and B. subjecting a sample of the composition to a Zein test, a corneosurfametry (CSM) test, and an in vitro cytokine release test for IL-1? response, respectively, wherein the sample exhibits a Zein score of from about 0.1 to about 2.5, a CSM test value of from about 10 to about 35, and a cytokine release test value of from about 100 to about 600.

Abstract: The application describes a highly concentrated, liquid washing or cleaning agent which contains a) 18 to 35 wt. %, relative to the entire washing or cleaning agent, of anionic surfactant of the sulfonate type selected from the group consisting of C9-13 alkylbenzenesulfonates, olefinsulfonates, sulfonated estolides, C12-18 alkanesulfonates and mixtures thereof, b) 15 to 25 wt. %, relative to the entire washing or cleaning agent, of nonionic surfactant selected from the group consisting of alkoxylated fatty alcohols, alkoxylated oxo alcohols, alkyl polyglycosides and mixtures thereof, c) 2 to 15 wt. %, relative to the entire washing or cleaning agent, of anionic surfactant of the sulfate type selected from the group consisting of fatty alcohol sulfates, fatty alcohol ether sulfates and mixtures thereof and d) 0.5 to 20 wt. %, relative to the entire washing or cleaning agent, of fatty acid and/or fatty acid soap.

Abstract: The application describes a highly concentrated, liquid washing or cleaning agent which contains a) 18 to 35 wt. %, relative to the entire washing or cleaning agent, of anionic surfactant of the sulfonate type selected from the group consisting of C9-13 alkylbenzenesulfonates, olefinsulfonates, sulfonated estolides, C12-18 alkanesulfonates and mixtures thereof, b) 15 to 25 wt. %, relative to the entire washing or cleaning agent, of nonionic surfactant selected from the group consisting of alkoxylated fatty alcohols, alkoxylated oxo alcohols, alkyl polyglycosides and mixtures thereof, c) 2 to 15 wt. %, relative to the entire washing or cleaning agent, of anionic surfactant of the sulfate type selected from the group consisting of fatty alcohol sulfates, fatty alcohol ether sulfates and mixtures thereof and d) 0.5 to 20 wt. %, relative to the entire washing or cleaning agent, of fatty acid and/or fatty acid soap.