Abstract: A lure transporting system for conveniently and safely storing a fishing lure that remains attached to the fishing line of a fishing rod while maintaining the fishing lure readily accessible to the fisherman. The inventive device includes a container having at least one side wall, a floor and an opening for receiving and storing a conventional fishing lure. A lid is pivotally attached to the container for allowing selective closing of the opening of the container during use. An attachment bracket is secured to the side of the container for allowing selective attachment to a conventional fishing rod. The attachment bracket comprises a base secured to the side wall of the container, a U-member extending from the base, and a first cuff and a second cuff secured to opposing sides of the U-member and connected to one another for engaging the shaft of the fishing rod. The lid is preferably pivotally attached to the container by a support ring and a spring hinge.