Abstract: Disclosed herein are representative embodiments of tools and techniques for facilitating the sale of products for sellers using an online marketplace. According to one exemplary technique, a request for product information for a product is received from a device. Also, the product information is determined in part by determining that the product is for sale in a location and determining a category of the product. Additionally an online marketplace sends the product information that includes seller information for a seller that is legally authorized to sell the product in the location. The seller information includes identification information for the seller.