Abstract: An Internet-based system and method, allowing vendors to publish and transmit ad hoc offer messages that targets consumers with exceptional efficiency, and further allowing consumers to anonymously search such published offer messages based on geographic proximity and desired subject category, includes a vendor computer device, a system server operatively connected to the vendor computer device via a network, and a consumer computer device operatively connected to the system server via the network, where the consumer selects the search distance from the consumer's location, and one or more desired subject categories to be searched for searching a compilation of published offer messages hosted on the system server.