Abstract: The present invention provides a new glitter pigment suitable for providing high-brightness whitish reflected light. The glitter pigment according to the present invention includes: a flaky substrate 1; and a silicon oxide layer 2 and a titanium oxide layer 3 formed in this order on the flaky substrate 1, wherein in the case where the flaky substrate is the glass flake, the glass flake has a thickness of 284 to 322 nm, the silicon oxide layer has a thickness of 89 to 109 nm, and the titanium oxide layer has a thickness of 51 to 86 nm. In the case where the flaky substrate is the alumina flake, the alumina flake has a thickness of 260 to 280 nm, the silicon oxide layer has a thickness of 79 to 102 nm, and the titanium oxide layer has a thickness of 47 to 87 nm.

Abstract: The present invention provides an interference pigment that develops interference colors even on light-colored bases. An interference pigment 1 of the present invention includes: a flaky inorganic substrate 10; a transparent metal layer 20 that coats the inorganic substrate 10; and a metal oxide layer 30 that coats the metal layer 20.

Abstract: The present invention provides a new glitter pigment suitable for providing high-brightness whitish reflected light. The glitter pigment according to the present invention includes: a flaky substrate 1; and a silicon oxide layer 2 and a titanium oxide layer 3 formed in this order on the flaky substrate 1, wherein in the case where the flaky substrate is the glass flake, the glass flake has a thickness of 284 to 322 nm, the silicon oxide layer has a thickness of 89 to 109 nm, and the titanium oxide layer has a thickness of 51 to 86 nm. In the case where the flaky substrate is the alumina flake, the alumina flake has a thickness of 260 to 280 nm, the silicon oxide layer has a thickness of 79 to 102 nm, and the titanium oxide layer has a thickness of 47 to 87 nm.

Abstract: The present invention provides a new glitter pigment suitable for providing high-brightness whitish reflected light. The glitter pigment according to the present invention includes: a flaky substrate 1; and a silicon oxide layer 2 and a titanium oxide layer 3 formed in this order on the flaky substrate 1, wherein in the case where the flaky substrate is the glass flake, the glass flake has a thickness of 284 to 322 nm, the silicon oxide layer has a thickness of 89 to 109 nm, and the titanium oxide layer has a thickness of 51 to 86 nm. In the case where the flaky substrate is the alumina flake, the alumina flake has a thickness of 260 to 280 nm, the silicon oxide layer has a thickness of 79 to 102 nm, and the titanium oxide layer has a thickness of 47 to 87 nm.

Abstract: A bright pigment according to the present invention includes: a glass flake; a titanium oxide layer formed over the glass flake; and fine gold particles deposited on the titanium oxide layer or placed between the glass flake and the titanium oxide layer. The titanium oxide layer has a thickness of 150 nm or more, and a reflected color of the bright pigment is a blue to green color represented by a C* value of 15 or more and a h value of 150 to 300 in a L*C*h color system.

Abstract: The present invention provides a new glitter pigment suitable for providing high-brightness whitish reflected light. The glitter pigment according to the present invention includes: a flaky substrate 1; and a silicon oxide layer 2 and a titanium oxide layer 3 formed in this order on the flaky substrate 1, wherein in the case where the flaky substrate is the glass flake, the glass flake has a thickness of 284 to 322 nm, the silicon oxide layer has a thickness of 89 to 109 nm, and the titanium oxide layer has a thickness of 51 to 86 nm. In the case where the flaky substrate is the alumina flake, the alumina flake has a thickness of 260 to 280 nm, the silicon oxide layer has a thickness of 79 to 102 nm, and the titanium oxide layer has a thickness of 47 to 87 nm.

Abstract: A bright pigment according to the present invention includes: a glass flake; a titanium oxide layer formed over the glass flake; and fine gold particles deposited on the titanium oxide layer or placed between the glass flake and the titanium oxide layer. The titanium oxide layer has a thickness of 150 nm or more, and a reflected color of the bright pigment is a blue to green color represented by a C* value of 15 or more and a h value of 150 to 300 in a L*C*h color system.

Abstract: The present invention provides an interference pigment that develops interference colors even on light-colored bases. An interference pigment 1 of the present invention includes: a flaky inorganic substrate 10; a transparent metal layer 20 that coats the inorganic substrate 10; and a metal oxide layer 30 that coats the metal layer 20.

Abstract: A prefixed advertisement structure which is positioned mainly in downtown areas or places of heavy traffic, belonging to the field of advertisement making effective use of the wall surfaces of a building (1) conspicuous to passersby, etc. and which, in particular, is integrated with a glass sash wall (2) of a building (1). A prefixed advertisement structure integrated with a glass sash wall (2) of a building (1), wherein a advertising site is secured in advance on wall surface of the building in consideration of harmony with the external design of the building (1), providing a source of income from advertisement from the time of completion of the building (1) with an advertising medium attached in advance, and the advertisement structure harmonized with the external design of the building prevents the external appearance of the building (1) from being spoiled and attracts people's attention, thus proving increased advertising effects.

Abstract: A prefixed advertisement structure which is positioned mainly in downtown areas or places of heavy traffic, belonging to the field of advertisement making effective use of the wall surfaces of a building (1) conspicuous to passersby, etc. and which, in particular, is integrated with a glass sash wall (2) of a building (1). A prefixed advertisement structure integrated with a glass sash wall (2) of a building (1), wherein a advertising site is secured in advance on wall surface of the building in consideration of harmony with the external design of the building (1), providing a source of income from advertisement from the time of completion of the building (1) with an advertising medium attached in advance, and the advertisement structure harmonized with the external design of the building prevents the external appearance of the building (1) from being spoiled and attracts people's attention, thus proving increased advertising effects.