Abstract: Disclosed is a smoking material mainly composed of fruit fiber of pineapple. Lees remaining after pressing the juice from pineapple pulp is dried, rolled, cut, flavored and moistened, and then the resultant product looks like tobacco. It can be formed into nicotine-free cigarettes if no tobacco is blended. The smoking material or tobacco substitute is free of unpleasant taste and irridation, and it can be flavored to give mild taste. Also, controlled amount of tobacco leave can be blended with the tobacco substitute to produce a smoking material having a reduced nicotine content.