Abstract: A sheet feeding device includes: a sheet stacking unit that stacks a bundle of sheets; a pick-up roller that is enabled to move up and down and sends a sheet of the bundle of sheets toward downstream side in a carrying direction; a pair of rollers that is arranged at downstream side in the carrying direction, and when multiple sheets are sent out by the pick-up roller, that separates the first sheet from the second sheet or later; a separation member that is arranged between the pick-up roller and the pair of rollers and that is in contact with a leading end of the sheet and limits the number of the sheet carried to the pair of rollers; and a hardware processor that determines a height position of the pick-up roller corresponding to a type of the sheet and sets the pick-up roller to be at the determined height position.