Abstract: A robot control apparatus includes a processor that is configured to control a robot having a robot arm to which an end effector is attached. The processor is configured to: insert one end of a cable into a first connector while holding a side of one end of the cable using the end effector; store a position and a posture of a specific point on the cable or the end effector when the insertion of the one end of the cable into the first connector is completed; move the end effector along the cable toward a side of the other end of the cable based on an amount of movement toward the other end of the cable stored in advance and the position and the posture while guiding the cable using the end effector; hold the side of the other end of the cable using the end effector.