Abstract: Consumers may be rewarded by monetizing downtime in an advertising supported environment. For example, a user may be presented with a message on a wireless or other unit. Including advertising, the message may solicit a response. A trivia question may be presented. During a sporting event, a user may receive a question about the game or players. In responding, the user may earn points toward an award. Users may earn points in other ways such as by providing personal information or preferences, registering or referring other users. Advertising also may be presented to the user when points are awarded or prizes redeemed. The information presented to the user, and when, where or how it is presented, may be based on the user's preferences or demographic information. Real-time or other reports tracking the user's viewing of advertising may be made available to the advertisers or other suppliers of presented information.