Abstract: A virtual image generation method includes: determining, in response to a login event of a target user, a user identifier of the target user, and displaying a virtual image generation interface to the target user; acquiring at least one user attribute feature of the target user according to the user identifier, and acquiring event attribute information for a target event determined by the target user on the virtual image generation interface; and generating a virtual image of the target user according to the at least one user attribute feature of the target user and the event attribute information. The virtual image of the target user has the at least one user attribute feature of the target user.