Patents by Inventor Mathieu Henniart

Mathieu Henniart has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Predictive adjusted bidding for electronic advertisements
    Patent number: 11120481
    Abstract: Methods and systems are described herein for predictive adjusted bidding for electronic advertisements. A bid determination computing device receives, from an ad exchange computing device, a bid request for an available underlying impression opportunity. The bid determination device determines an opportunity value estimate for the impression opportunity based upon the bid request, and determines a probability of a submission of one or more other bid requests for the same impression opportunity by the same ad exchange device or by one or more other ad exchange devices. When the determined probability indicates a submission of one or more other bid requests for the same impression opportunity, the bid determination device adjusts the opportunity value estimate for the impression opportunity based upon the determined probability and transmits the opportunity value estimate to the ad exchange device in response to the bid request.
    Type: Grant
    Filed: October 27, 2017
    Date of Patent: September 14, 2021
    Assignee: CRITEO SA
    Inventors: Alban De La Breteche, Alexis Audran-Reiss, Arnaud Blanchard, Arnaud Chataignier, Charles-Henri Henault, Eustache Diemert, Mathieu Henniart, Mathieu Lindemann, Patrick De Pas, Pierre Nicolas, Thomas Ricatte
  • PREDICTIVE ADJUSTED BIDDING FOR ELECTRONIC ADVERTISEMENTS
    Publication number: 20190130456
    Abstract: Methods and systems are described herein for predictive adjusted bidding for electronic advertisements. A bid determination computing device receives, from an ad exchange computing device, a bid request for an available underlying impression opportunity. The bid determination device determines an opportunity value estimate for the impression opportunity based upon the bid request, and determines a probability of a submission of one or more other bid requests for the same impression opportunity by the same ad exchange device or by one or more other ad exchange devices. When the determined probability indicates a submission of one or more other bid requests for the same impression opportunity, the bid determination device adjusts the opportunity value estimate for the impression opportunity based upon the determined probability and transmits the opportunity value estimate to the ad exchange device in response to the bid request.
    Type: Application
    Filed: October 27, 2017
    Publication date: May 2, 2019
    Inventors: Alban De La Breteche, Alexis Audran-Reiss, Arnaud Blanchard, Arnaud Chataignier, Charles-Henri Henault, Eustache Diemert, Mathieu Henniart, Mathieu Lindemann, Patrick De Pas, Pierre Nicolas, Thomas Ricatte