Abstract: Disclosed is a handled device that aids one in applying tanning oil, lotion, soap or sun screen to their back region and other hard-to-reach areas. The long handle portion allows the user to reach the desired area with enhanced ease. It consists of an elongated handle that supports a head with a flat applicator pad constructed of a sponge-like material. The head includes a reservoir that the user fills with the preferred tanning lotion, soap or oil. Connected to a squeeze pump located on the handle opposite the head, the valve allows the user to pressurize the reservoir, causing the lotion, soap or oil to be forced through exit apertures to the applicator pad.