Abstract: An electrophotographic belt comprising: a substrate and an elastic layer on an outer peripheral surface of the substrate, the elastic layer comprising a cured rubber product including a cured silicone rubber product, an elastic modulus of the elastic layer at a temperature of 23° C. being 1.00 MPa or less, wherein when 1 g sample collected from the elastic layer is immersed in 50 ml of toluene at a temperature of 23° C. for 24 hours in accordance with Japanese Industrial Standard (JIS) K6258:2016, an extract of 3% by mass to 20% by mass with respect to the sample is extracted, and a burning time of the elastic layer in a burn test in accordance with UL94 VTM standard is 30 seconds or less.

Abstract: A technology for reducing the so-called “phosphor burn-in” phenomenon where the variation of luminance arises by reducing display luminance of a certain pixel caused by deterioration in a display apparatus constituted by an organic electro luminescence element is provided. In the display apparatus, when displaying an image acquired by an image acquiring unit, luminance substantially same as average luminance of the acquired image is set to a non-display area where the image is not displayed.