Abstract: A method and system for pointing a Internet user requesting access to content on a particular web site to one of a plurality of content servers associated with that web site based on one or more cost measurements associated with serving said content. The identification of the web site is mapped to the content servers associated with that web site. The user's IP address is then mapped to a particular content server based on a cost function and the IP address of the selected content server is provided to the user.

Abstract: A method and system for optimizing routing traffic to a destination when multiple routes are available. A performance monitoring and inference component measures the performance of the available paths to a large set of subnetworks, and uses those measurements to infer the performance of all available paths to an even larger set of subnetworks. A routing optimization component uses a cost function that assigns a cost to a routing table based on information from the performance monitoring and inference component, as well as other path characteristics, and further uses a minimization methodology to find a routing table with a very low cost, as defined by the cost function. A BGP bridge takes the routing table generated by the routing optimization component and communicates that information to the routers using BGP, thereby ensuring that the routers will route traffic in accordance with the routing table.