Abstract: In an embodiment, a method comprises: generating a user interface configured to allow selecting a product from a plurality of products that are customizable and displaying the user interface on a display device of a user computer; receiving, via the user interface, a selection of a particular product, from the plurality of products, that require customization; in response to receiving the selection of the particular product, automatically generating a plurality of customization options available for customizing the particular product; receiving one or more triggers of a plurality of triggers, generated based on customization options selected from the plurality of customization options; automatically generating one or more corresponding customization attribute values for the particular product; automatically generating one or more digital representations of the particular product, and displaying the digital representations of the particular product on the display device of the user computer.