Patents by Inventor Matt James McElroy

Matt James McElroy has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Computing A Score For Opportunities In A Placement System
    Publication number: 20170286995
    Abstract: Various embodiments are directed towards a product placement system that enable a media buyer to define a persona, which is a visual representation of a fictitious individual that represents a target audience for a placement campaign, and a placement is a visible display of a product that is placed in a media vehicle. The invention stores the persona, which represents a target audience, ingests data that about placement opportunities, identifying one or more opportunities whose characteristics overlap the characteristics of the target audience, calculates an audience score, identifies one or more opportunities with which the target audience engages using social media, and calculates an engagement score that measures the relative level of engagement with the identified opportunities by the target audience.
    Type: Application
    Filed: June 14, 2017
    Publication date: October 5, 2017
    Applicant: BRANDED ENTERTAINMENT NETWORK, INC.
    Inventors: Gary Shenk, Greg David Isaacs, Barrett Carlton Morse, Alexander Charles McFadyen, Zachary Alden Baker, Nick Joseph Johnson, Matt James McElroy