Abstract: An intelligent peer-to-peer fundraising campaign platform is provided for managing charitable and for profit campaigns. The platform includes capabilities for creating and managing campaigns by supporters, retrieving person data for supporters and leads for the campaign, relationship data and other attributes including affinity data, donation history data, potential and financial data and storing such data in the form of social graph. The campaign platform also helps supporters of a campaign to identify leads, send personalized communication to the leads for enlisting support to the campaign, determine donor outcomes with respect to each personalized communication sent to the lead; and updating or reinforcing a donor prediction model based on the donor outcome.

Abstract: The present disclosure relates to a campaign management platform that manages campaigns on behalf of an organization. In embodiments, a method includes receiving organizational data from the organization that indicates donor outcome data and attributes of previous donors to previous campaigns of the organization. The method includes determining random individual data of a plurality of random individuals including attributes thereof. The method also includes generating training data based on the donor outcome data and the random individual data and training a machine-learned donor prediction model based on the training data that is trained to receive a set of attributes of an individual and determine a likelihood that the individual will donate to the campaign based on the set of attributes of the individual, where the donor prediction model may be leveraged to determine whether a lead of the campaign is likely to contribute to a campaign of the organization.

Abstract: An intelligent campaign platform is provided for managing non-profit campaigns. In embodiments, the platform is configured to obtain data relating to a number of individuals and resolve the identities of the individuals using multiple data sources to improve lead prioritization, donor prediction models accuracy, and/or identification of potential contributors to the campaigns. In embodiments, the identity resolution may include querying a first attribute data collection with a unique identifier of the respective lead to obtain a first set of attributes of the respective lead; querying a second attribute data collection with the unique identifier of the lead to obtain any other unique identifiers associated with the lead and querying the first attribute data collection with the one or more other unique identifiers to obtain a second set of attributes of the respective lead.

Abstract: An intelligent peer-to-peer fundraising campaign platform is provided for managing charitable and for profit campaigns. The platform includes capabilities for creating and managing campaigns by supporters, retrieving person data for supporters and leads for the campaign, relationship data and other attributes including affinity data, donation history data, potential and financial data and storing such data in the form of social graph. The campaign platform also helps supporters of a campaign to identify leads, send personalized communication to the leads for enlisting support to the campaign, determine donor outcomes with respect to each personalized communication sent to the lead; and updating or reinforcing a donor prediction model based on the donor outcome.