Abstract: Database systems and methods are provided for visual design and customization of processes for web applications. A method involves obtaining, from a process flow builder graphical user interface (GUI) display having a menu of configurable components for integration in a web page, a selected one of the configurable components added to a sequence of configured components within a region of the process flow builder GUI display by a user, generating configured component code corresponding to a user configuration of the selected configurable component, creating a configured component object in a database to maintain an association between the configured component code and the user configuration of the selected configurable component, and updating code for the web page to include a reference to the configured component object in accordance with the sequence of configured components depicted within the region of the process flow builder GUI display.