Abstract: Methods and systems for implementing a custom query of a media universe database. A plurality of content items are generated based at least in part on a media universe database. The media universe database is configured to store a plurality of elements of media universe content related to a media universe. The content items are sent to a client. From the client is received input indicating a combination of the content items. The combination comprises a selection of two or more of the content items. The media universe database is queried for additional content relevant to the two or more of the content items in the combination. The additional content is sent to the client.

Abstract: A media universe database is configured to store a plurality of elements of media universe content related to a media universe. An analysis of a digital video is performed. Based at least in part on the analysis, a correspondence is determined between one or more objects in the digital video and respective elements of the media universe content. An interactive digital video is generated based on the digital video. The interactive digital video comprises a plurality of video frames including one or more interactive video frames. The one or more interactive video frames comprise one or more interactive objects corresponding to the elements of media universe content.