Patents by Inventor Matthew H. Self

Matthew H. Self has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and system for dynamic ad placement
    Patent number: 10380630
    Abstract: A system and method for placing ads on a client-side video replay system. The described embodiments of the present invention allow a client to make a determination of ad placement priority separately from the function of serving ads to a requesting application. A described dynamic ad placement engine reorders ads when the context of the system is changed to yield a next ad to be placed. Thus, at a later time, when an application sends an ad request, the dynamic ad placement engine can quickly respond with the ad to be placed. The ads also are preferably reordered after an ad is placed. Placement of ads is controlled in the described embodiment by interpreted rules for each ad.
    Type: Grant
    Filed: October 21, 2013
    Date of Patent: August 13, 2019
    Assignee: THE DIRECTV Group, Inc.
    Inventors: Scott A. Rosenberg, Matthew H. Self
  • System for pause ads
    Patent number: 8775256
    Abstract: A system and method for placing ads on a client-side video replay system during a pause mode.
    Type: Grant
    Filed: November 29, 2011
    Date of Patent: July 8, 2014
    Assignee: The DIRECTV Group, Inc.
    Inventors: Scott A. Rosenberg, Matthew H. Self
  • Method and system for dynamic ad placement
    Publication number: 20140108138
    Abstract: A system and method for placing ads on a client-side video replay system. The described embodiments of the present invention allow a client to make a determination of ad placement priority separately from the function of serving ads to a requesting application. A described dynamic ad placement engine reorders ads when the context of the system is changed to yield a next ad to be placed. Thus, at a later time, when an application sends an ad request, the dynamic ad placement engine can quickly respond with the ad to be placed. The ads also are preferably reordered after an ad is placed. Placement of ads is controlled in the described embodiment by interpreted rules for each ad.
    Type: Application
    Filed: October 21, 2013
    Publication date: April 17, 2014
    Applicant: THE DIRECTV Group, Inc.
    Inventors: Scott A. Rosenberg, Matthew H. Self
  • Method and system for dynamic ad placement
    Patent number: 8571934
    Abstract: A system and method for placing ads on a client-side video replay system. The described embodiments of the present invention allow a client to make a determination of ad placement priority separately from the function of serving ads to a requesting application. A described dynamic ad placement engine reorders ads when the context of the system is changed to yield a next ad to be placed. Thus, at a later time, when an application sends an ad request, the dynamic ad placement engine can quickly respond with the ad to be placed. The ads also are preferably reordered after an ad is placed. Placement of ads is controlled in the described embodiment by interpreted rules for each ad.
    Type: Grant
    Filed: October 15, 2001
    Date of Patent: October 29, 2013
    Assignee: The DIRECTV Group, Inc.
    Inventors: Scott A. Rosenberg, Matthew H. Self
  • Method and system for pause ads
    Publication number: 20120072960
    Abstract: A system and method for placing ads on a client-side video replay system during a pause mode.
    Type: Application
    Filed: November 29, 2011
    Publication date: March 22, 2012
    Applicant: THE DIRECTV GROUP, INC.
    Inventors: Scott A. Rosenberg, Matthew H. Self
  • Method and system for pause ads
    Patent number: 8078493
    Abstract: A system and method for displaying ads on a client-side video replay system during a pause mode. The method may comprise determining that the video replay system should enter a pause mode, obtaining an ad, and displaying the ad on a display of the video replay system during the pause mode. Determining that the system should enter pause mode may include detecting that a user has pressed a pause button located on a remote control or a display screen. The system may comprise a display, a processor, memory, and software applications configured to (i) determine that the system should enter a pause mode, (ii) obtain an ad, and (iii) display the ad on the display.
    Type: Grant
    Filed: October 15, 2001
    Date of Patent: December 13, 2011
    Assignee: The DIRECTV Group, Inc.
    Inventors: Scott A. Rosenberg, Matthew H. Self
  • Method and system for dynamic ad placement
    Publication number: 20020097235
    Abstract: A system and method for placing ads on a client-side video replay system. The described embodiments of the present invention allow a client to make a determination of ad placement priority separately from the function of serving ads to a requesting application. A described dynamic ad placement engine reorders ads when the context of the system is changed to yield a next ad to be placed. Thus, at a later time, when an application sends an ad request, the dynamic ad placement engine can quickly respond with the ad to be placed. The ads also are preferably reordered after an ad is placed. Placement of ads is controlled in the described embodiment by interpreted rules for each ad.
    Type: Application
    Filed: October 15, 2001
    Publication date: July 25, 2002
    Inventors: Scott A. Rosenberg, Matthew H. Self
  • Method and system for pause ads
    Publication number: 20020100041
    Abstract: A system and method for placing ads on a client-side video replay system during a pause mode.
    Type: Application
    Filed: October 15, 2001
    Publication date: July 25, 2002
    Inventors: Scott A. Rosenberg, Matthew H. Self