Abstract: A mobile communication device. The device comprises a radio transceiver, a display, a non-transitory memory, a processor, and a notification application stored in the non-transitory memory. When executed by the processor the notification application receives a plurality of notification bundles via the radio transceiver, where each notification bundle comprises a notification and a trigger rule and each notification comprises a prompt to download and install a mobile application on the mobile communication device. The notification application when executed further stores the notification associated with each of the notification bundles in the non-transitory memory, monitors a context of the device, evaluates each of the trigger rules of the notification bundles based on monitoring the context of the device, and when a trigger rule evaluates to be active, presenting the notification associated with the active trigger rule in the display.

Abstract: A method of providing customized delivery of applications to a user equipment (UE) is disclosed. The method comprises installing a plurality of stub application on the UE, presenting the stub applications on the user interface as if each stub application is a full application, and monitoring requests for full applications and time of subsequent installation of full applications initiated by user input. In response to passage of a predefined time period, the method further includes storing a list of recommended full applications, generating an application programming interface call sequence, initiating at least one application programming interface call from the call sequence, receiving the new stub application in response, and supplanting one of the plurality of stub application with the new stub application.