Patents by Inventor Matthew Hural

Matthew Hural has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Identifying characteristics used for content selection by an online system to a user for user modification
    Patent number: 11676177
    Abstract: Content presented to a user of an online system is presented along with an option allowing the user to view one or more reasons for presentation of the advertisement content to the user and one or more characteristics of the user satisfying targeting criteria associated with the content. For example, a description identifying one or more selected characteristics of the user satisfying the targeting criteria is presented along with the content. The online system selects the one or more characteristics presented along with the content by applying one or more rules to characteristics of the user satisfying targeting criteria included in the content. The rules may account for accuracy of models used to determine whether the user has characteristics, revenue received by the online system from presenting content associated with targeting criteria identifying various characteristics, or prevalence of characteristics among users or targeting criteria of content.
    Type: Grant
    Filed: June 25, 2020
    Date of Patent: June 13, 2023
    Assignee: META PLATFORMS, INC.
    Inventors: Gianluca Iannaccone, Matthew Hural
  • Identifying characteristics used for content selection by an online system to a user for user modification
    Patent number: 10755316
    Abstract: Content presented to a user of an online system is presented along with an option allowing the user to view one or more reasons for presentation of the advertisement content to the user and one or more characteristics of the user satisfying targeting criteria associated with the content. For example, a description identifying one or more selected characteristics of the user satisfying the targeting criteria is presented along with the content. The online system selects the one or more characteristics presented along with the content by applying one or more rules to characteristics of the user satisfying targeting criteria included in the content. The rules may account for accuracy of models used to determine whether the user has characteristics, revenue received by the online system from presenting content associated with targeting criteria identifying various characteristics, or prevalence of characteristics among users or targeting criteria of content.
    Type: Grant
    Filed: April 1, 2016
    Date of Patent: August 25, 2020
    Assignee: FACEBOOK, INC.
    Inventors: Gianluca Iannaccone, Matthew Hural
  • IDENTIFYING CHARACTERISTICS USED FOR CONTENT SELECTION BY AN ONLINE SYSTEM TO A USER FOR USER MODIFICATION
    Publication number: 20170287013
    Abstract: Content presented to a user of an online system is presented along with an option allowing the user to view one or more reasons for presentation of the advertisement content to the user and one or more characteristics of the user satisfying targeting criteria associated with the content. For example, a description identifying one or more selected characteristics of the user satisfying the targeting criteria is presented along with the content. The online system selects the one or more characteristics presented along with the content by applying one or more rules to characteristics of the user satisfying targeting criteria included in the content. The rules may account for accuracy of models used to determine whether the user has characteristics, revenue received by the online system from presenting content associated with targeting criteria identifying various characteristics, or prevalence of characteristics among users or targeting criteria of content.
    Type: Application
    Filed: April 1, 2016
    Publication date: October 5, 2017
    Inventors: Gianluca Iannaccone, Matthew Hural