Abstract: Chat and game messages are communicated with a plurality of wireless devices over a communication channel that is divided into frames where some frames communicate data addressed to a wireless device individually and other frames communicate data addressed to the plurality of wireless devices simultaneously. Messages directed individually to the wireless device are retrieved based on a personal address that is specific for each wireless device. On the other hand a global address, (address decoded by the plurality of wireless devices simultaneously) is assigned for chat or game messages, which are broadcast over the coverage area of a wireless network. In this way, the present invention uses the wireless bandwidth more efficiently by avoiding repeated transmission of chat or game messages to each wireless device.