Abstract: An interactive system enables users to generate and submit lists of items (e.g., products selected from an electronic catalog) for viewing by other users. The user-generated lists are selectively suggested to users of the system based (or based in part) on ratings of the user-generated lists. These ratings may, for example, be based on explicit ratings of the lists by users, and/or measures of how effective the respective lists are at driving purchases of items. In some contexts, the system may select one or more user-generated lists to present to a user based on a set of items purchased, viewed, or otherwise selected by the user, or based on the results of a search query submitted by the user.