Abstract: The device includes selectively operable article re-orienting means, allowing groups of articles to be packed together in a variety of orientations using a single standard packaging machine. An infeed conveyor carries the articles in a predetermined orientation using a single standard packaging machine. An infeed conveyor carries the articles in a predetermined orientation in a plurality of lanes. A group collator comprising a set of lane brakes and a movable backstop aligns a group of articles in one or more rows transverse to conveyor. A paddle transfers the group to the packaging machine. The re-orienting means turn a sub-group of articles making up the group to a specified orientation for such transfer, each article sub-group being turned about a respective axis normal to the plane of the infeed conveyor.