Abstract: A system generates and transmits an electronic message having an embedded game of chance in response to a request. A request is received from the recipient to play the game of chance and it is determined if the recipient has won. An indication is transmitted to the recipient indicating what the recipient has won. The outcome of the embedded game of chance can be determined prior to transmitting the electronic message to the recipient. The outcome can also be determined after receiving a request from a recipient to play the game of chance. The embedded game and prizes may be branded to be associated with a business. The recipient can receive an electronic coupon or a physical coupon.

Abstract: A social gaming storefront allows users to play various branded games, such as virtual slot machines, in order to collect reward points which may be used to purchase products and services from a related business. Branded games are games that contain images or indicia associated with a business or entertainment property. Users can select a branded game to play using play chips awarded to a user or purchased by a user. Users' game play can be posted to social networks and users can invite others to play.

Abstract: A social gaming system includes a user device and main screen which communicate with a server via a network. Users download apps to play games on their user device when the user device is located in an establishment having a main screen. Various games can be played by a user using only the user device. Information concerning game play within the establishment, such as leader boards and game events, is displayed on the main screen. Users are awarded points for playing and/or winning games. The points can be redeemed for various awards such as free or reduced price food and beverages.