Abstract: A method of reserving a savings advertisement includes: delivering an electronic savings advertisement creation interface web page from a server system to a computer system of a merchant; receiving at the server system a request from the computer system of the merchant to generate an electronic savings advertisement, the request comprising a maximum number of transactions that can be conducted with the electronic savings advertisement; storing in the server system a value representing an available numeric quantity for the savings advertisement; determining in the server system whether the numeric quantity is greater than zero; delivering an electronic savings advertisement request interface web page from the server system to a computer system of a customer, the savings advertisement request interface web page including an offer for the savings advertisement; receiving at the computer system of the customer a reservation request for the electronic savings advertisement; and decrementing the available numeric q