Abstract: A cap holder and display device for caps having a bill. The base of the device has a display surface and, attached thereto, a plurality of arcuately formed spaced apart bands, each of which is connected at each end thereof to, and extending generally orthogonally from, the display surface. Each of the bands preferably include two symmetrically spaced apart slots formed into a top edge thereof. Each band is arcuately configured and, in conjunction with the display surface, supportively receives, establishes and retains, the curved shape of the bill of one cap. The slots are arranged to receive, establish and retain the substantially straight distal edge of the bill of another cap. An elongated groove is preferably formed into the display surface beneath one of the bands to receive and retain the squeezed together side edges of a bill of one cap which has been folded in half lengthwise.