Abstract: Computer systems and methods for providing mobile advertising using data networks based on groupings associated with Internet-connectable devices are disclosed. In some embodiments, the computer systems and methods may comprise receiving and/or retrieving events; grouping the events into an events group; determining an audience value for a user of the Internet-connectable device based on the events group, wherein the audience value represents an audience segment comprising a subgroup of Internet-connectable device users defined based on at least one criterion; and transmitting an advertisement to the Internet-connectable device, wherein the advertisement is determined based on the audience value.

Abstract: Computer systems and methods for providing mobile advertising using data networks based on groupings associated with Internet-connectable devices are disclosed. In some embodiments, the computer systems and methods may comprise receiving and/or retrieving events; grouping the events into an events group; determining an audience value for a user of the Internet-connectable device based on the events group, wherein the audience value represents an audience segment comprising a subgroup of Internet-connectable device users defined based on at least one criterion; and transmitting an advertisement to the Internet-connectable device, wherein the advertisement is determined based on the audience value.

Abstract: Computer systems and methods for providing mobile advertising using data networks based on intelligence data associated with Internet-connectable devices derived using graph data models are provided. In some embodiments, the computer systems and methods may comprise representing Internet-connectable device and associated data as nodes in a graph data model and relationships between the nodes as edges. In some embodiments, the nodes and edges may be traversed to help determine optimal ads to serve the Internet-connectable devices.

Abstract: Computer systems and methods for performing proximity-based targeting of advertisements to Internet-connectable devices and utilizing predicted locations of Internet-connectable devices using data networks are provided. In some embodiments, the computer systems and methods comprise receiving from an Internet-connectable device at least one location event captured by the Internet-connectable device; determining a latest location of the Internet-connectable device based on the at least one location event; determining a proximity of the Internet-connectable device to a campaign location based on the latest location of the Internet-connectable device; and transmitting an advertisement to the Internet-connectable device based on the proximity of the Internet-connectable device to the campaign location.

Abstract: Computer systems and methods for providing mobile advertising using data networks based on intelligence data associated with Internet-connectable devices are provided. In some embodiments, the computer systems and methods may comprise determining an audience category associated with a user of an Internet-connectable device based on location and/or network events associated with the Internet-connectable device. In these embodiments, an audience value for the user of the Internet-connectable device may be determined based on at least the audience category associated with the user of the Internet-connectable device, wherein the audience value represents an audience segment comprising a subgroup of Internet-connectable device users defined based on at least one criterion. At least one advertisement may then be served to the Internet-connectable device, wherein the at least one advertisement is determined based on the audience value.