Patents by Inventor Matthew McEachen

Matthew McEachen has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for generating target bids for advertisement group keywords
    Patent number: 8332269
    Abstract: The present invention is directed towards systems and methods for generating bids for one or more keywords and advertisement groups. The method of the present invention comprises generating a data set with one or more entries, a given entry identifying one or more advertising metric values associated with an advertisement group and keyword. One or more keywords are selected from the one or more entries in the data set, and a bid is generated for the one or more selected keywords using the one or more advertising metric values associated with the one or more selected keywords. The one or more advertising metric values of the one or more entries associated with a given advertisement group exclusive of the one or more advertising metric values associated with the one or more selected keywords is aggregated. A bid is generated for the one or more advertisement groups using the one or more aggregated advertising metric values associated with the one or more advertisement groups.
    Type: Grant
    Filed: June 27, 2006
    Date of Patent: December 11, 2012
    Assignee: Adchemy, Inc.
    Inventors: Richard Edward Chatwin, Ayman Omar Farahat, Scott Campbell Johnston, Matthew McEachen
  • System and method for generating target bids for advertisement group keywords
    Publication number: 20080010144
    Abstract: The present invention is directed towards systems and methods for generating bids for one or more keywords and advertisement groups. The method of the present invention comprises generating a data set with one or more entries, a given entry identifying one or more advertising metric values associated with an advertisement group and keyword. One or more keywords are selected from the one or more entries in the data set, and a bid is generated for the one or more selected keywords using the one or more advertising metric values associated with the one or more selected keywords. The one or more advertising metric values of the one or more entries associated with a given advertisement group exclusive of the one or more advertising metric values associated with the one or more selected keywords is aggregated. A bid is generated for the one or more advertisement groups using the one or more aggregated advertising metric values associated with the one or more advertisement groups.
    Type: Application
    Filed: June 27, 2006
    Publication date: January 10, 2008
    Applicant: Adchemy, Inc.
    Inventors: Richard Edward Chatwin, Ayman Omar Farahat, Scott Campbell Johnston, Matthew McEachen