Abstract: Improved techniques involve copying text occupying, within a browser application, a selected portion of a transcript associated with the content and, in response to the copying, augmenting the copied text with a direct link to the particular video frame from which particular spoken text begins within the video content. The particular spoken text begins within a particular text caption which corresponds to a timestamp, and the beginning of the copied text occupies the particular text caption. The augmenting of the copied text occurs before the copied text is placed within a buffer in memory reserved for copied data. The contents of the buffer then include the copied text and the direct link to the particular video frame.