Abstract: Methods, systems, and computer program products for navigating during playback of media content on a content viewing device are provided. A method includes associating a descriptor with a time element. The time element references an instantiation of the descriptor in a content file. The method also includes applying a reference tag that identifies the descriptor to a location on the navigational search structure associated with the content file. The location is determined by the time element. The method further includes displaying the reference tag on the navigational search structure at the content viewing device while viewing the content file in playback mode.

Abstract: Methods, systems, and computer program products for navigating during playback of media content on a content viewing device are provided. A method includes associating a descriptor with a time element. The time element references an instantiation of the descriptor in a content file. The method also includes applying a reference tag that identifies the descriptor to a location on the navigational search structure associated with the content file. The location is determined by the time element. The method further includes displaying the reference tag on the navigational search structure at the content viewing device while viewing the content file in playback mode.

Abstract: A method, system, and computer program product for implementing interactive electronic programming guide (EPG) services are provided. The method includes determining an activity relating to a program listed on an EPG and, upon determining that an advertisement exists for the program, retrieving the advertisement and instructing EPG software to insert the advertisement within an allotted advertisement space provided by the EPG software.

Abstract: According to embodiments of the present invention, a method for facilitating online gift shopping includes: receiving an order for a gift for a recipient from an online shopper via a computer network; providing a gift notice for the recipient to inform the recipient that the gift has been ordered for the recipient; receiving a reply to the gift notice from the recipient via the computer network, wherein the reply includes gift feedback information; and updating a recipient profile responsive to the reply and based on the gift feedback information from the recipient, wherein the recipient profile is associated with the recipient. Computer program products and systems for facilitating online gift shopping are also provided.