Abstract: A system and method of ranking individuals based on a value per event using a processing system, the processing system comprising a processing device, a database for storing data, and communication processing devices, each of which is in communication with the processing device via a communication network, the method including assigning, by the processing device, a value to each item of a first group of items; assigning, by the processing device, a second group of specific items selected from the first group of items to individuals for promotion; determining, by the processing device, for each event, during a pre-determined period of time, a number of each item from the second group of specific items sold by each individual; normalizing, by the processing device, the number of each item sold based on a shift worked by each individual; determining, by the processing device, a value per event for each individual; and ranking the individuals based on the value per event.