Patents by Inventor Matthew R. McEachen

Matthew R. McEachen has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20190026384
    Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page bye the current visitor as indicated by the current-visitor context.
    Type: Application
    Filed: July 18, 2018
    Publication date: January 24, 2019
    Inventors: Timothy J. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich T. Thumasathit
  • Patent number: 10049169
    Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.
    Type: Grant
    Filed: April 16, 2014
    Date of Patent: August 14, 2018
    Assignee: ZETA GLOBAL CORP.
    Inventors: Timothy J. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich T. Thumasathit
  • Publication number: 20140372901
    Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.
    Type: Application
    Filed: April 16, 2014
    Publication date: December 18, 2014
    Inventors: Timothy J. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich T. Thumasathit
  • Publication number: 20110252330
    Abstract: In one example embodiment, a method includes receiving a request for content to be presented to a current user. The content has multiple elements that each have multiple possible element variations. The content has multiple possible instances that would result from different combinations of different ones of the possible element variations. The method includes accessing a current-user context of the current user that has data associated with or concerning the current user; predicting multiple responses of the current user to multiples ones of the possible instances of the content; selecting one of the possible instances of the content for the current user based on the predicted responses; and providing for presentation to the current user a current actual instance of the content based on the selected one of the possible instances of the content.
    Type: Application
    Filed: June 20, 2011
    Publication date: October 13, 2011
    Applicant: ADCHEMY, INC.
    Inventors: Timothy J. O. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich Thi Thumasathit
  • Publication number: 20110246906
    Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.
    Type: Application
    Filed: June 20, 2011
    Publication date: October 6, 2011
    Applicant: ADCHEMY, INC.
    Inventors: Timothy J. O. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich Thi Thumasathit
  • Patent number: 7966564
    Abstract: Embodiments of a web page optimization system are described. The system utilizes an accumulated body of visitor data regarding interaction with one or more web pages to determine an optimized web page to display to a visitor. Various types of session data, including network traffic data for the client computer, demographic information about the visitor, and general and specific session data of other visitors in similar browsing sessions are defined and compiled. Continuous full-path optimization from initial visitor interaction with the web page is provided through a visitor context analysis component that analyzes certain parameters related to how the visitor has accessed the web page.
    Type: Grant
    Filed: May 8, 2008
    Date of Patent: June 21, 2011
    Assignee: Adchemy, Inc.
    Inventors: Timothy J. O. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich Thi Thumasathit
  • Publication number: 20090282343
    Abstract: Embodiments of a web page optimization system are described. The system utilizes an accumulated body of visitor data regarding interaction with one or more web pages to determine an optimized web page to display to a visitor. Various types of session data, including network traffic data for the client computer, demographic information about the visitor, and general and specific session data of other visitors in similar browsing sessions are defined and compiled. Continuous full-path optimization from initial visitor interaction with the web page is provided through a visitor context analysis component that analyzes certain parameters related to how the visitor has accessed the web page.
    Type: Application
    Filed: May 8, 2008
    Publication date: November 12, 2009
    Inventors: Timothy J. O. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich Thi Thumasathit