Abstract: A method of doing business includes allowing an individual to start a group, or Swarm, for the purpose of influencing a sale before purchasing a desired product or a service. The group is recorded in a searchable computer database such that additional individuals may join the group, and potential sellers can search the computer database to determine which groups seek products or services they have for sale. Sellers then submit offers for products or service to the group, the offer being recorded in the computer, where individuals of the group may view and may accept the offer. Once an offer is accepted, a transaction is consummated between the individual and the seller based on the accepted offer.