Abstract: A system for a computer useable medium, the system having a set of executable code is provided including a first set of computer program code adapted to receive at least a portion of a document comprising at least one classifiable distinct marker, a second set of computer program code adapted to analyze the distinct marker and assign a classifier thereto, and a third set of computer program code adapted to assess the potential risk of the distinct marker and calculate a first risk value associated with the distinct marker as it relates to the classifier and display the first risk value to a user of the system.

Abstract: A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.

Abstract: A device, process and system for mitigating risk by determining compliance with predetermined regulations or rules and, more particularly, to a system that may provide a risk assessment based on whether predetermined regulations or rules are violated.

Abstract: A web site accelerator system includes a web asset migrator storing web assets in a data repository according to categories specified in a predetermined schema. The system also includes a web asset configurer matching rules stored in the data repository with attributes associated with an online user. The rules each specify a condition and a web asset stored in the data repository to provide to the online visitor if the condition is satisfied. The system also includes a rules optimizer modifying the rules based on captured online behavior.

Abstract: An online experience of a user is dynamically configured at the micro-regional level based to achieve an objective associated with sales of a product. A catchment zone is determined, which identifies the geographic region associated with the objective and the product. The online user experience for users in the catchment zone is modified to achieve the objective.

Abstract: Online behavior of users related to a product is captured. Also, offline sales for the product is also captured. Geo-location parameters are also determined for the captured online and offline data. Using the geo-location parameters and captured data for the product, a smallest geo-location parameter of statistical significance for estimating an impact of the online behavior on offline sales is determined.

Abstract: An Object Customization and Management (OCM) system is configured to identify an object for creating a website based on a business objective. The OCM system includes a customizing module configured to determine qualitative attribute categories for a plurality of objects operable to be used in websites. The module assigns the plurality of objects to the qualitative attribute categories. The OCM system also includes a data management module configured to receive a request for one of the plurality of objects to be used to achieve the business objective. This module also matches the business objective with one of the qualitative attribute categories, and selects an object in the matched qualitative attribute category for the request.

Abstract: A digital creative interaction system receives a request for creative briefs for the target consumer group from a client and determines parameters of the request for creative briefs. The digital creative interaction system issues the request for creative briefs to a plurality of sources. The digital creative interaction system, in response to issuing a request for creative briefs, receives creative briefs and corresponding bids. The digital creative interaction system deploys each of the creative briefs to the target consumer group and captures user behavior data responsive to the deployed creative briefs.

Abstract: A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.

Abstract: An Object Customization and Management (OCM) system is configured to identify an object for creating a website based on a business objective. The OCM system includes a customizing module configured to determine qualitative attribute categories for a plurality of objects operable to be used in websites. The module assigns the plurality of objects to the qualitative attribute categories. The OCM system also includes a data management module configured to receive a request for one of the plurality of objects to be used to achieve the business objective. This module also matches the business objective with one of the qualitative attribute categories, and selects an object in the matched qualitative attribute category for the request.

Abstract: A system for touchpoint content action customization at a current touchpoint to achieve a business objective includes a user touchpoint data capture unit and a content action optimization engine. The content action optimization engine is configured to select a plurality of candidate content actions for the current touchpoint based on content action metadata, to determine an observed percentage of success for an observed user behavior for each of the plurality of candidate content actions based on the user group to which the user belongs, and to determine a customized content action of the plurality of candidate content actions to implement at the current touchpoint to achieve the business objective that has the highest observed percentage of success.

Abstract: A web site accelerator system includes a web asset migrator storing web assets in a data repository according to categories specified in a predetermined schema. The system also includes a web asset configurer matching rules stored in the data repository with attributes associated with an online user. The rules each specify a condition and a web asset stored in the data repository to provide to the online visitor if the condition is satisfied. The system also includes a rules optimizer modifying the rules based on captured online behavior.

Abstract: An online experience of a user is dynamically configured at the micro-regional level based to achieve an objective associated with sales of a product. A catchment zone is determined, which identifies the geographic region associated with the objective and the product. The online user experience for users in the catchment zone is modified to achieve the objective.

Abstract: Online behavior of users related to a product is captured. Also, offline sales for the product is also captured. Geo-location parameters are also determined for the captured online and offline data. Using the geo-location parameters and captured data for the product, a smallest geo-location parameter of statistical significance for estimating an impact of the online behavior on offline sales is determined.