Abstract: A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user.

Abstract: A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving data corresponding to a first user-managed asset from a first communication device operated by a user, wherein the first user-managed asset is a plurality of applications and their placement within a graphical user interface of the first communication device; (b) receiving data corresponding to a second user-managed asset from a second communication device operated by a user, wherein the second user-managed asset is a plurality of applications and their placement within a graphical user interface of the second communication device, wherein the first user-managed asset is substantially the same as the second user-managed asset; and (c) determining that the user of the first communication device is the user of the second communication device based on identifying that the first user-managed asset is substantially the same as the second user-managed asset.

Abstract: A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving data corresponding to a first user-managed asset from a first communication device operated by a user, wherein the first user-managed asset is a plurality of applications and their placement within a graphical user interface of the first communication device; (b) receiving data corresponding to a second user-managed asset from a second communication device operated by a user, wherein the second user-managed asset is a plurality of applications and their placement within a graphical user interface of the second communication device, wherein the first user-managed asset is substantially the same as the second user-managed asset; and (c) determining that the user of the first communication device is the user of the second communication device based on identifying that the first user-managed asset is substantially the same as the second user-managed asset.

Abstract: A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user.

Abstract: A device for analyzing eye data captured via the device, the device configured to perform the steps of (a) displaying an advertisement and other content on the display; (b) capturing one or more images using the camera, wherein the one or more images depict at least one or more eyes of a user of the device; (c) detecting the one or more eyes in the one or more captured images; (d) determining based at least upon the one or more captured images that the one or more eyes are focused for a predetermined amount of time on the advertisement as opposed to the other content; and (e) based upon the determination in step (d), displaying on the display an item contextually related to the advertisement and different from the other content, wherein the item is (i) text; (ii) a picture; or (iii) a video.

Abstract: A system for targeting advertising to a mobile communication device is configured to perform the steps of: (a) receiving at least one photo taken by a user via the mobile communication device; (b) extrapolating at least one metadata from the photo; (c) creating a user profile for the user if a user profile has not been created for the user; (d) storing the metadata in the user profile; (e) determining that a first advertisement is more relevant to the user than a second advertisement based on a respective relevancy of the first and second advertisements to the metadata; and (f) transmitting the first advertisement to the mobile communication device for display thereon.

Abstract: A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user.

Abstract: A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user.

Abstract: A system for delivering behavioral data for purposes of facilitating providing targeted advertising to mobile devices may include integrating third party data in order to provide a more comprehensive set of behavioral data.

Abstract: In embodiments of the present invention improved capabilities are described for using a monetization platform server to associate sponsored content with contextual information relating to mobile content, and storing the sponsored content-contextual information association in a data facility for future use in optimizing the delivery of a sponsored content to a mobile communication facility based at least in part on a display datum associated with the mobile communication facility, wherein the display datum includes a contextual datum.

Abstract: In embodiments of the present invention improved capabilities are described for using a monetization platform server to associate sponsored content with contextual information relating to mobile content, and storing the sponsored content-contextual information association in a data facility for future use in optimizing the delivery of a sponsored content to a mobile communication facility based at least in part on a display datum associated with the mobile communication facility, wherein the display datum includes a contextual datum.