Abstract: The invention relates to a holding loop for installation into a person conveying means, having a fastening loop (1) for pulling onto a holding rod, and a gripping loop (2) for a person, the two loops comprising a strap or a flat band. The fastening loop (1) is formed by fixing the strap or band ends or the strap or band sections above and/or below the holding rod in a hollow connecting element which has at least two individual elements (3a, 3b), which are arranged in pairs, with upper edge zones (4a, 4b) and lower edge zones (5a, 5b) and a respective central surface part as the advertising surface. The strap or band ends or strap or band sections are fastened between the individual elements (3a, 3b). An advertisement carrier can be pushed into the cavity via a lateral insertion gap (10). This is also possible if protective coverings are arranged over the individual elements.