Abstract: In a method for analyzing social media messages, the method includes one or more processors analyzing social media messages utilizing a set of topics and keywords associated with a brand. The method further includes one or more processors identifying social media messages that include information relating to the brand utilizing the analysis of social media messages utilizing the set of topics and keywords. The method further includes one or more processors determining relevancy scores for the identified social media messages that provide an indication of the percentage likelihood that a social media message is related to the brand. The method further includes one or more processors determining one or more recommendations of social media users associated with social media messages based on the determined relevancy scores.