Abstract: A context-based recommendation process running in a cloud based system is presented. The process utilizes the capabilities of mobile communication networks and devices to provide businesses with the ability to supply sets of coupons to potential customers in a cost effective manner. The process uses real time and historical information that is provided by various sensors on a customer's smart mobile device to derive the customer's context. To make a recommendation, the system determines the current context of the customer and selects the right offer for the current context. The context is defined as both the external and internal environments in which the customer is active.

Abstract: The present invention is a method for recommending coupons to consumers. The method is mainly designed to be carried out using the infrastructure of mobile communication networks, e.g. internet and cellular networks, and to deliver the coupons directly to the mobile devices of consumers. The method of the invention is a promotion framework that is designed to allow a service provider to propose to different businesses the option of promoting their business by offering coupons/discounts/offers to their potential customers. The goal of the method is to maximize consumption of the coupons/discounts/offers while minimizing the cost to the businesses offering the coupons.