Abstract: A merchandise display system for use in promoting retail consumer products, such as baking goods, includes a supporting element and individual product receptacles which are designed to effectively display the retail products. Each of the individual product receptacles, are removable from the main display and printed with indicia that is related to the particular consumer product or promotion being offered. An incentive or promotional product that has been selected and packaged based on a particular theme or message, such as a holiday or sporting event, is provided in conjunction with the retail product to stimulate sales of the retail product during periods where such retail products are not normally purchased.