Abstract: Apparatus for converting a heat transfer labeller of the type which transports labels on a carrier web to a heat transfer site, to use as a film pressure sensitive labeller. Devices at and around the label transfer site are removed and replaced with a peel plate and label applicator for pressure transfer of labels. Idler rolls are added to the machine to guide the label carrier web from an unwind reel to the pressure transfer site, and from the transfer site to a take-up reel. A take-up drive is provided to pull and collect the web, providing adequate tension for dispensing film pressure sensitive labels. The take-up drive may comprise a controlled speed take-up motor at the take-up reel, or may comprise a label registration drive which supplements the pulling force provided by the take-up reel. Optionally, a substitute take-up reel with high torque drive may entirely replace the take-up mechanism of the heat transfer labelling machine.