Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for enhancing a deterministic identity graph with probabilistic data. An example embodiment operates by identifying a node for a location indicated by an identity graph. Receiving user device information based on an indication that a user device is within proximity to the location. Generating a node for the user device on the identity graph based on the indication of the user device satisfying an association threshold. Generating an edge between the node for the location and the node for the user device based on a weighted value for an attribute of the user information. Mapping an identifier for the user device to an identifier of the location based on a distance of the edge and causing a content item to be sent to the user device based on the identifier mapping.

Abstract: A computing system is disclosed having one or more processors, a display, and a memory coupled to the one or more processors. In this computing system, the memory stores program instructions executable by the one or more processors to display a graphical user interface on the display. The graphical user interface includes at least one user interface data object associated with a stored data set and displaying visual attributes corresponding to properties of the data set, including an attribute corresponding to data type.