Abstract: Apparatus for measuring strip material area comprises a length-meter, a breakage-sensor, and a strip cutter, all having outputs connected to inputs of an inhibit circuit, a frequency divider, and an output counter. The cutter has one input connected to the length-meter output and another connected to the breakage-sensor output. A two-position switch has one position connected to the inhibit unit output and a second position connected to an AND gate output having one input connected to the output of an overflow blocking unit, the other AND gate input connected to a reference frequency generator output and a count input of a controlled frequency divider having control inputs connected to intermediate memory counter outputs and to overflow blocking unit. The intermediate memory count input is connected to an input of a two-position switch; its clearing input is connected to a common clearing line. A reference frequency generator output is connected to count inputs of two controlled frequency dividers.