Abstract: A targeted gamified ecommerce service is provided. The service interacts with a mobile application (app) of a consumer operated device and transaction systems and loyalty system of retailers. The consumer interacts with the app to search for a desired good/service, which the consumer is interested in purchasing. The service locates retailers providing the good/service and obtains pricing and offers from the retailers through interaction with the transaction system and loyalty systems. The offers are gamified within the mobile application by the service, and one is selected by the consumer. Once selected, the consumer is unable to access any other offers for the goods and services via the app until the consumer redeems the selected offer or until a given amount of elapsed time has passed. Redemption is tracked and the consumer is rewarded with game-based artifacts/points and the searching feature of the app reactivated before the elapsed time passes.