Abstract: A system and method for capturing and displaying seamless cinema-quality 360° panoramic photographic and video images is described. In one embodiment, the panoramic imaging system comprises an image capture unit, a computing unit, a cooling unit, and a panoramic image display unit. The image capture unit includes a panoramic camera assembly which comprises a plurality of cameras evenly distributed upon a base plate about a circle of radius Riens. Each camera has its lens pointed at and aligned with a reflecting mirror positioned at a predetermined angle with respect to the vertical. The reflecting mirrors are arranged about a cylindrical support and are affixed to a top plate. The panoramic camera assembly acquires a plurality of images which are wrapped to form a 360° panoramic image. A specially configured Social Animals Flash player allows a user to view, play, manipulate, and click on the processed 360° image file.